Bet I got your attention with that headline!

Which shows very clearly that certain words and phrases make people curious, and eager to see what it’s all about.

I’ll get back to the SEX thing later, but first I have to tell you that it’s great to be 65!
Especially when I consider the alternative:-(

If someone had told me that I would be a student again at the ripe age of 65 I would probably have thought that he or she wasn’t playing with a full deck, but I would have been wrong.

You see, for a considerable time I have wanted to be an Internet Entrepreneur, and like so many others I have searched the ‘net for the *magic formula* that would transfer me from Mr. Ordinary Guy to some sort of Half-Genius.

I’ve purchased countless eBooks, reports, “get-rich-now”-recipes and lots of other fabulous stuff guaranteed to make me a fortune almost in no time.

And guess what: None of it made me an Internet Marketing Guru.
I wonder why?

Then I started thinking (and about time, too, you might say…)

When I way 7 I was sent off to scool to learn how to read and write, and after a while I could do both, but my point here is that someone had to teach me how to do it. 
And it didn’t happen overnight.

Internet Marketing is no different!

The best way to learn how to be a successful Internet Marketer is to have someone teach you what to do - and what not to do!

If you are as lucky as me and find a superb teacher you’ll discover that learning Internet Marketing is like learning how to read and write; you have to take one step at a time.

So now I’m a student again, and I firmly believe that my newfound knowledge will make the difference.

Now I can hear you saying: “OK, but what about SEX thing in your headline?”

Well, it’s all a question of choosing words that will get your attention, and since you’re still here I guess I succeeded!

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I’m sure you recognize the famous words above.

Here’s another Robert Frost quote:

“Half the world is composed of people who have something to say and can’t, and the other half who have nothing to say and keep on saying it”

A couple of days ago I submitted my first articles to several articles sites, and I was both slightly surprised and quite happy to learn that they were accepted for publication.

Not too bad for a newbie.
(and somehow I don’t like that word: “Newbie)

Back to the headline: …”But I have promises to keep”…

When I surf the ‘net and look at all the incredible and fantastic offers with promises of instant riches and millionaire status in literally no time I am overwhelmed by the kindness of these Internet marketers.

Imagine: Stuff like “Make 100.00 dollars in 10 days”  (or was it: “Make 10 dollars in 100.00 days)?

To be fair many of the sites promising Heaven and Earth have a disclaimer where they say that of course they cannot guarantee that *you* will make any money at all.

The disclaimer is often written with very small letters, and the font is light grey, so you need sharp eyesight to be able to read it at all.

The point I’m trying to make here is that very few people are stupid enough to fall for this kind of marketing.

Why not - at least - TRY to be a little more honest, and not make promises it’s impossible to keep?

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Since I’ve been working for an airline for more than 30 years I know a little about what customers want, and what happens if they are disappointed and unhappy with the service they feel they have a right to expect.
 
I’m going to tell you a little story from my former life in an airline uniform, and if you wonder whatever that has to do with Internet Marketing - please read on.

It should become very clear…

The time: 07:40 AM.

We are at the Boarding Gate; all the passengers are checked in, and most of them are standing or sitting close to the Gate waiting for the boarding announcement.
 
One of my colleagues is on board the aircraft checking with the cockpit crew and cabin crew that all is ready for an on-time departure at 08:00.

Standing there at the Gate (smiling to the passengers) I get a radio call from my guy onboard:
 
“Technical problems, Jan. The Captain says we’ll be delayed for at least one hour. The mechanics are on the way to look at the problem.”

Right.
 
Time to inform the passengers.
 
“Good morning, Ladies and Gentlemen.
I have just been informed that we have a technical problem, and that your flight will be delayed.
The mechanics are on the way to the aircraft.
We’ll keep you informed about the progress, and we’ll be back with new info about the departure in 50 minutes, that’s to say at 08:45.
We apologize for the delay.”
 
—
 
Now the time is 8:55; no word from the aircraft, so what the h*** am I going to tell the passengers?
I’ll wait another ten minutes (hoping to have some news – preferable some good news – from the flight deck).
 
And no, I did not keep my promise to be back with new info to the passengers at 08:45.

—
 
We’ll’ leave the Boarding Gate and this little story now, and have a look at promises made and kept - or broken - in the world of Internet Marketing.

It’s easy to tell your prospective customers that you have the “magic formula” to solve their problems and fulfill their dreams - whatever those problems and dreams may be.

It’s easy, and extremely counterproductive.
 
Oh yes, you may well get a few customers buying your product, but when they discover that they have been taken for a ride do you really think any of them will ever return to buy from you again?
 
Of course not.
 
That’s why - in the long run - it always pays to be honest.

Never ever make promises you can’t keep.

And never ever tell them that something will happen at a particular time or on a particular date if you are unable to deliver in a timely manner.
 
The best way to keep your customers happy: Give them real value for money!

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